Online audit for Superior Exteriors

Where you stand today

Superior Exteriors has served Central Iowa since 2004 — James Hardie Elite Preferred, full exteriors, storm and insurance help. Online, that story isn’t showing up as strongly as the work itself.

What’s hurting you online

• Public proof trails the competitors you’re up against. On Google you’re at 4.0 stars from 36 reviews. Local competitors sit around 4.8–5.0 with hundreds of reviews — and that’s often what a homeowner compares before they call.
• Your Google listing doesn’t match the work you actually sell. People looking for roofing and siding don’t get a clear picture of Superior from the listing alone. Small mismatches quietly cost calls.
• The website doesn’t sell the company as well as the crews do. Hardie Elite and storm/insurance help are real strengths, but they don’t lead the story. Mixed signals online can make a strong shop look average.
• Facebook doesn’t feel active. The page exists, but it doesn’t show a steady stream of recent jobs — and quiet pages make people wonder if you’re still taking work.
• Older listings around the web don’t all match Adel. Same phone, mixed city/history on some directories. That confusion happens before anyone reaches you.

Your Adel Google listing — 4.0 ★ from 36 reviews. Nearby competitors show far more public proof.

Listing overview — the page doesn’t yet present Superior the way a top exterior shop should.

Facebook — recommendations exist, but the page doesn’t feel busy or current.

This audit shows where you’re losing jobs online. We run the fixes as a managed system with you — not a Saturday DIY punch list.

How you compare

A plain look at Google stars and review counts — what homeowners see when they search exterior contractors around Des Moines.

Houzz also has a Superior listing with no reviews yet. Co-owner Ryan Martin signs some Google replies. This audit is written for Todd.

What we’d fix first

1. 1Make Google work like a salesman — so when someone searches exterior work near you, Superior looks like the obvious call, not an afterthought.
2. 2Grow reviews the steady way — a simple after-job ask and reply habit so proof builds every month instead of stalling.
3. 3Put the real Superior on the website — Hardie Elite, storm/insurance help, and a clear path to call, without the mixed signals that undercut trust.
4. 4Keep Facebook alive — steady job and storm content so the page backs up the phone call.
5. 5Then feed the phone — fresh local leads and after-hours answering. Paid ads only once the public proof can support them.

Services you can pick

Check what you want. The dollar ranges below are what similar shops often pay elsewhere — not our quote. Mickey sends a priced proposal after you pick.

Or pick a bundle

Optional — choose one path if you’d rather not build à la carte. You can still check individual services above.

Click a selected bundle again (or pick another) to change. No prices here — Mickey quotes after you pick.