Online audit for Superior Exteriors
Prepared for Todd Patterson · Adel
Where you stand today
Superior Exteriors has served Central Iowa since 2004 — James Hardie Elite Preferred, full exteriors, storm and insurance help. Online, that story isn’t showing up as strongly as the work itself.
What’s hurting you online
- Public proof trails the competitors you’re up against. On Google you’re at 4.0 stars from 36 reviews. Local competitors sit around 4.8–5.0 with hundreds of reviews — and that’s often what a homeowner compares before they call.
- Your Google listing doesn’t match the work you actually sell. People looking for roofing and siding don’t get a clear picture of Superior from the listing alone. Small mismatches quietly cost calls.
- The website doesn’t sell the company as well as the crews do. Hardie Elite and storm/insurance help are real strengths, but they don’t lead the story. Mixed signals online can make a strong shop look average.
- Facebook doesn’t feel active. The page exists, but it doesn’t show a steady stream of recent jobs — and quiet pages make people wonder if you’re still taking work.
- Older listings around the web don’t all match Adel. Same phone, mixed city/history on some directories. That confusion happens before anyone reaches you.
This audit shows where you’re losing jobs online. We run the fixes as a managed system with you — not a Saturday DIY punch list.
How you compare
A plain look at Google stars and review counts — what homeowners see when they search exterior contractors around Des Moines.
| Shop | About | |
|---|---|---|
| You — Superior | 4.0 / 36 | Solid company, thin public proof |
| Bakeris | ~4.9 / 700+ | Hard to ignore when people compare |
| Superstorm | ~4.9 / 366 | Volume + “always on” feel |
| Titan | ~4.9 / 154 | Strong mid-pack trust signal |
Houzz also has a Superior listing with no reviews yet. Co-owner Ryan Martin signs some Google replies. This audit is written for Todd.
What we’d fix first
- 1Make Google work like a salesman — so when someone searches exterior work near you, Superior looks like the obvious call, not an afterthought.
- 2Grow reviews the steady way — a simple after-job ask and reply habit so proof builds every month instead of stalling.
- 3Put the real Superior on the website — Hardie Elite, storm/insurance help, and a clear path to call, without the mixed signals that undercut trust.
- 4Keep Facebook alive — steady job and storm content so the page backs up the phone call.
- 5Then feed the phone — fresh local leads from sales, permits, storm, and aging homes — plus after-hours answering. Paid ads only once the public proof can support them.
Services you can pick
Check what you want. Mickey sends a priced proposal after you pick — no prices on this page.
Or pick a bundle
Optional — choose one path if you’d rather not build à la carte. You can still check individual services above.
Pick services or a bundle — not both. Choosing a bundle clears the matching checks above. Click a selected bundle again to clear it. No prices here — Mickey quotes after you pick.
Next step
Check the services (or a bundle) that fit, then hit Get my quote. That opens an email to Mickey with your picks.
- Pick what you want above
- Tap Get my quote — sends your list to Mickey
- Mickey sends a priced proposal — no commitment until you approve that
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